Alphonse Mucha

      Lived from 24 July 1860 – 14 July 1939), known in English as Alphonse Mucha, was a Czech Art Nouveau painter and decorative artist,^[3] known best for his distinct style. He produced many paintings, illustrations, advertisements, postcards, and designs.

    
Mucha moved to Paris in 1887, and continued his studies at Académie Julian and Académie Colarossi. In addition to his studies, he worked at producing magazine and advertising illustrations. About Christmas 1894, Mucha happened to go into a print shop where there was a sudden and unexpected need for a new advertising poster for a play featuring Sarah Bernhardt, the most famous actress in Paris, at the Théâtre de la Renaissance on the Boulevard Saint-Martin. Mucha volunteered to produce a lithographed poster within two weeks, and on 1 January 1895, the advertisement for the play Gismonda by Victorien Sardou was posted in the city, where it attracted much attention.^[4] Bernhardt was so satisfied with the success of this first poster that she began a six-year contract with Mucha.

F. Champenois Imprimeur-Éditeur, lithograph, 1897.

Mucha produced a flurry of paintings, posters, advertisements, and book illustrations, as well as designs for jewelry, carpets, wallpaper, and theatre sets in what was termed initially the Mucha Style but became known as Art Nouveau (French for 'new art'). Mucha's works frequently featured beautiful young women in flowing, vaguely Neoclassical-looking robes, often surrounded by lush flowers which sometimes formed halos behind their heads. In contrast with contemporary poster makers he used pale pastel colors.^[5] The 1900 Universal Exhibition in Paris spread the "Mucha style" internationally, of which Mucha said "I think [the Exposition Universelle] made some contribution toward bringing aesthetic values into arts and crafts."^[6] He decorated the Bosnia and Herzegovina Pavilion and collaborated with decorating the Austrian Pavilion. His Art Nouveau style was often imitated. The Art Nouveau style however, was one that Mucha attempted to disassociate himself from throughout his life; he always insisted that rather than maintaining any fashionable stylistic form, his paintings were entirely a product of himself and Czech art.^[4] He declared that art existed only to communicate a spiritual message, and nothing more; hence his frustration at the fame he gained by his commercial art, when he most wanted to concentrate on more artistic projects.

     Death

The rising tide of fascism during the late 1930s resulted in Mucha's works, as well as his Slavic nationalism, being denounced in the press as 'reactionary'. When German troops moved into Czechoslovakia during the spring of 1939, Mucha was among the first persons to be arrested by the Gestapo. During his interrogation, the aging artist became ill with pneumonia. Though released eventually, he may have been weakened by this event. He died in Prague on 14 July 1939, of a lung infection, and was interred there in the Vyšehrad cemetery.^[3]